Published 18 September 2026
Google captures demand
When people already search for your service, Google Search Ads put you in front of them at the moment of intent. Ideal for clinics, coaching and local services.
Meta creates demand
Facebook and Instagram are best for introducing new products and building audiences who didn't know they needed you yet.
The winning mix
Start with Google for quick, high-intent leads, then use Meta to scale awareness and retarget visitors. Track both with proper conversion tracking.